When to open it
- OctoberKeep doing your regular email sign-up work, and keep reaching new people
- 1 to 2 weeks before your saleOpen your early access list and share it everywhere: your pop-up, your link in bio, your emails, your Stories
- Early access dayYour list gets the offer first. It's one email: here's your early access, here's the link
- After thatYour main offer goes public
Why so close to the sale? Once you start talking about early access to a sale, you're going to see people drop off and stop converting, because they're waiting for it. (Launching a new product is different!)
So October is for reaching new people and building your list. Then you're rewarding the people who already love you, and you bank those sales before everyone's inbox gets loud.
Keep the page simple
Keep it pretty simple:
How to make it
In Klaviyo: every list comes with its own subscribe page, and that's the one I use! Make a list for early access, then find its page here:
Where to clickKlaviyoAudienceLists & Segmentsyour listSign-up formsSubscribe page
On Shopify: add a new page to your store and put your sign-up form on it.
Where to clickShopify adminOnline StorePagesAdd page
Then test it! Sign up with your own email and check you land on the list.