★ free guide
The Discount Code Audit: What to Check Before Black Friday
Find the old codes that still work on your store, the settings to check on every one, and how to stop them stacking on your sale.
Free guides and plans for Shopify founders who want growth that actually makes money. Grab what you need, pour a coffee (or a wine) and get stuck in!
Find the old codes that still work on your store, the settings to check on every one, and how to stop them stacking on your sale.
From Patagonia and REI to small Shopify stores: what 17 brands did on Black Friday when they didn't just go deeper on the discount.
Set up your sale or launch ahead of time so everything switches on together, with the exact clicks and a go-live checklist.
When to open early access, what goes on the page, and two easy ways to make it.
What your ads are for in October, what happens to ad costs in Black Friday week, and a quick list to check you're ready.
How to get onto the gift guides that shoppers (and AI) are reading this holiday season, with a pitch email you can copy.
Turn the questions customers already ask you into ads, with a swipe file of real question box ads sorted by what they answer.
Good things to A/B test on your store, real tests other brands have published, and how to set one up and read the results.
The free Shopify report that shows which orders are losing you money, how to read it, and what a good gross margin looks like.
Find out when your customers actually come back, with a copy and paste prompt for your Shopify orders, then time your reminder emails.
Getting traffic but no checkouts? What your product page needs to say before you touch your price.
12 first-order offers real brands are running right now, what each one costs you, and the math to check it stays profitable.
A week by week plan from October through January, with the 2026 dates filled in and a way to check your offers stay profitable.
Shopify Canvas, Sidekick, Shopify Magic and Claude or ChatGPT: what each one is best for, what to watch out for and a prompt to try.
What Shopify rolled out lately that you might find helpful: return windows by product, notes in analytics, Rollouts, Canvas and more.
Work out how many orders a discount needs, compare it with free shipping or a gift in the calculator, and plan every offer before it goes live.
How to pick the gift, where to set the spend, how to set it up in Shopify, and a calculator to check it against your usual discount.
Nine ways to get that second order (and the third), from a powerful post-purchase flow to unboxing, refill reminders and gifts.
Eleven quick questions about what happens after someone orders. You get a score and see where I'd start.
One question, three buttons, and Klaviyo saves the answer. The email to copy, the setup, and what to send after each answer.
Buy from your own store on your phone, run the 20 checks, and sort what you find into what to fix now and what can wait.
A one minute ChatGPT test and a checklist to make sure AI (and a real person on their phone) can work out what you sell.
Seven steps to a Black Friday that actually makes money, from your numbers to your offers to keeping those customers in January.